Create a Sense of Urgency

Create a Sense of Urgency

by | Dec 27, 2018 | Tips

Using urgency in sales is not a new thing.

It works because it forces people to take action. Usually by employing scarcity. So, making something (like, the discounted price) only available within a limited time period (like, ‘this bank holiday weekend only‘).

This plays on our irrational fears. Forget spiders, we’re talking about the Fear Of Missing Out. Removing the time available to make the buying decision forces us to make a split decision based on our emotions.

You can create a sense of urgency all year round. How?

Countdown clocks.

Adding a simple countdown clock or timer to a product page has been proven to increase conversions by as much as 300%.

They push a consumer to make the buying decision now before time runs out. You can literally feel the time slipping away, which breeds FOMO, leading to anxiety.

It doesn’t have to always be about the price. Countdown timers for next day delivery can be just as effective, Badgering you to order in the next 1hrs 15m to get the item tomorrow. tick, tock, tick, tock!

Same goes with last order date for Christmas deliveries. Or stock countdown (Only one remaining!), which creates scarcity. This tiny little line of code can have dramatic effects on your bottom line.

Countdown to Christmas 2019